I went through a bunch of editors trying to find one that my clients couldn't screw up. All the high rated free ones, the pay ones...None of them really seemed to work the way they were supposed to in all situations or things were missing. This one just works right.
It's a little cryptic to customize (but really not that bad) and the support is very quick to answer questions and provide information.
Lots of buttons can be added on the tool bar and it can be customized to fit in fairly narrow spaces.
I was hesitant about paying for an editor at first, but it's worth it. I wish I could have all those hours I wasted on other editors back.