You will draw your customers by providing more information then the competition and therefore you will build a successful website.
This plugin will add a the following meta data into VirtueMart product detail page. Google will then dispalay this information on the search result page:
* Product price
* Product currency
* Stock level information
* Count of reviews (just the count)
* Pathway that consists of Joomla menu pathway and VirtueMart cagetory structure
To sum up, by using Rich Snippets you will move up in the search results thanks to structured Virtuemart information that Google uses and thanks to a Google profile which is essential for using Rich Snippets.
Look at the demo and documentation on easyjoomla.org for mode details.