Like others here, I had been struggling with VirtueMart 2 for some considerable time when I turned to HikaShop in desperation. What a relief! It's clear and simple to set up, and its layout both looks good straight out of the box and is easier than Vmart's to customise (if you need to). Best of all, though, support via the forum is super-fast and easy to follow. I quickly upgraded to the paid 'Essentials' version because I needed the 'product options' feature for a complex product, but the free version should be fine for most people. I'll be sticking with HikaShop for all future sites.