Like many of you, I've tried so many ecommerce plugins, modules and components only to find that no single component would do all the things I wanted. Then I found Joocommerce! The demo looked good and after a look at the demo backend I decided to pay the money and download. There was a minor glitch with verifying my subscription but the developer contacted me within a few hours and I was on my way. The component is simple and elegantly designed and very easy to use but is very powerful. It is very easy to adapt with CSS and all files are structured logically and contain comments to help navigate through the PHP. You don't need to be a developer to use this plugin, I just needed a certain look for a client. The developer, Flavio, is incredibly helpful and I see this extension quickly becoming a market leader!