Didn't work for me initially, so I emailed the folks at Bigshot, and I quickly got a reply saying I was missing the closing body tag in my template. Oops! So I corrected it, and Google Analytics immediately started collecting data. Thanks for the help! Fixed the plugin as well as my template.

As other reviewers have said, this plugin is versatile, and Mike is ridiculously helpful and rad. Harnessing the power of Google is a big part of what makes modern websites good, and when it comes to maps, this plugin can almost certainly do more than you need it to.