And really needed in doing business on the world wide web. If they can't read your content in your own language on your web site, and you have made no immediate provisions for Visitors of a different language to do so, you had just lost a penny, a nickle, a dime, a quarter or even a dollar. But most of all, you had just lost their interest. Love this extension especially on-the-fly. It is a great extension upon installing, and upon using. Thank you to the developer very much.