The frontend is aesthetically pleasing, and very user friendly. There isn't a bunch of confusing mumbo-jumbo to cross users up, but instead everything is laid out well with ease of use in mind. Having worked with some other affiliate programs in the past, this is light years ahead of simplicity!
The backend is just as easy to setup as the frontend, and everything is streamlined helping you to be off and running in minutes. Integration into Virtuemart is seamless, and setup couldn't be any simpler.
Customer service has been outstanding both through email communication and instant messenger. You cannot go wrong with this program, and it's easily worth double what they are asking. You won't be sorry if you decide to purchase.