I've worked with 2 other Shopping Carts over 2013 and find JooCommerce preferable for simplicity and clean design. But the support has been truly exceptional. I'm currently working with a non-profit community organization so our needs have been a little out of the ordinary. JooCommerce has been very accommodating, diligent and timely and definitely a cut above. You're not a "number" with these folks and what a pleasure to agree with these reviews. Please keep up the good work!