My client only wanted a system to allow visitors to add products to a "wishlist" and then submit. They will call the visitor back to discuss their needs and handle the order on the phone.
The idea is that you create your products with a name, description, price and you can add options if you wish.
You then create a standard Joomla! article with full details of the product. You can include photos, videos, flash, or anything else that you can put in any other Joomla! article.
Use the simplecaddy plugin to link this to the shopping cart. The web visitor will see buttons to order the product.
In my case I made a bunch of changes to the CSS and I also changed the labels in the relevant language file to suggest "Add to Shortlist" rather than "Add to Order".
If you find this component useless, then you're doing it wrong. Either read the instructions more carefully or abandon it. But giving a negative review is a bit like complaining that the car you bought is rubbish because it sinks when you drive it into water.
I do think the author's demo site could be better, mind. It wasn't obvious to me how simple and useful this component was and you would expect the author's own demo to really show you this.
Thank you. I couldn't have said it better. In fact, the demo site (demo15.atlanticintelligence.net) will see a huge update when the next release will be out. A complete demo as well as more documentation will be included.