Now the product.
I was about to take on a coder to produce a mechanism within joomla that could send out multiple feeds from one article, that would not only cover the social networking aspect with RSS feeds but post feeds on another one of my sites as well.
Well - that line was disconnected when I discovered Easyblog, which is actually an absolute god send if you want to expose yourself to the net in a simple and effective way.
It is hugely configurable and easy to set up, although the guys at stackideas can do this for you for a few extra dollars.
Not only is it a great blogging platform but a multi social networking tool that I really couldn't do without now.
If you are just a blogger than this is immense, if you are like me and using it as tool to promote your business expect a good return on this investment with its magical SEO properties!
One of the best components I have purchased at a decent price!