I was using the module in content tags for the main page items in order to customize the layout. Problem was, the rss was rendering the module tags and not the actual content.
By using the Ninja RSS component in hand with this lovely plugin I was able to fix the problem.
Its simple to use and very flexible. It is by far the best community component for Joomla!
I would also like to thank their tech support for being such a great help with a couple of small issues i had. No fault of JomSocial...it was a template issue :)
thanks folks, for just being you!