WHY YOU MIGHT NEED IT
Analytics tools, like Google Analytics, only track, where your users come from (inbound links), user demographics and lots of other information. Outbound Links, however, are not being tracked, unless you modify your site quite a bit. GENOVA LinkTracker does this job for you. Especially if you have a lot of traffic on your site, you might want to know, to what external websites your users are leaving. These external websites might benefit heavily from the traffic that is comming from your site. GENOVA LinkTracker gives you numbers you might want to use on the negotiation table :)
And of course, it's always good to know, where your users are leaving to, once they are done with your content.
HOW DOES IT WORK?
It took about 30 seconds to enable. And within that timeframe a visitor went to another URL (my profile on a social platform).It showed up immediatly in the graph.
Nice going! I'd really recommend this!