Official Facebook Pixel
This plugin will install a Facebook Pixel on your Joomla site, detect and fire pixel events automatically! The Official Facebook Pixel supports firing PageView event and down-funnel event like Lead event when user visits your website and fills the Joomla contact form. There is also built-in support for another Joomla plugin - J2Store Shopping Cart to allow you to fire lower funnel events: ViewContent, AddToCart, InitiateCheckout and Purchase. Tracking the down-funnel event can help you understand the actions people are taking on your websites. You can then use this information to make adjustments accordingly in your advertising campaigns.