Simple to use right out of the box. Straight forward functionality for users in a format that makes checkout quick and easy. Very intuitive.
Ease of use
Easy to setup right out of the box. If you have any trouble, their tech support will give you an answer or fix it themselves in record time.
Support is fantastic. Problems are always fixed within 24 hour or less. Best tech support of any extension I have ever purchased.
PDF documentation is complete and thorough..
Value for money
I was using the free Virtuemart cart for years before switching to Eshop. You'll make up for the $39 price tag in the time you'll save.