For a simple shop, this definitely does the job. Could do with some more easy styling options, especially for those new to Joomla.
Ease of use
Since some of the re-dos of the module options, it has become much easier to use and navigate. However, it is still confusing to start with.
Answers are typically quick and precise.
Some of the documentation and FAQs could do with expanding and updating, but is generally useful.