Amazing functionality, if you are looking to create complex components then this is for you. Takes all the hard work out of design/structure
Ease of use
Technical knowledge needed, however its also a great tool to help anyone wanting to learn joomla development/structure. Amazing for learning
Support is beyond any other component like it, immediate & prompt in an easy to understand way that suits both learner and experienced user.
Documentation maybe limited, however excellent video tutorials make up for this. Learned so much from them and developer is always available