I have used this plugin for many Websites and it's extremly versatile.
Ease of use
Easy to use and maintain. Good documentation
Perfect support. In most cases I almost go immediate Response - very exeptional and good.
Good documentation - online and for registered users also for download.
Value for money
Can really recommend it. I also use it for autogenerating the records directly in the tables. This way I dont have to add the values by hand