Because website performance and page loading speed plays an important role in SEO, Advanced Google Analytics will load the Google Analytics tracking code in asynchronous mode, without affecting your website performance.

Advanced Google Analytics main features

• easy switch between Google Analytics 4 and Universal Analytics

• custom dimensions tracking for Google Analytics 4 or Universal Analytics

• downloads and outbound links tracking using Google Analytics events

• display remarketing, demographics and interests reports in your Google Analytics account.

• allows you to anonymize IPs, using Google Analytics anonymization feature

• allows you to disable Google Analytics tracking for Administrators, on frontend

Advanced Google Analytics - Custom Dimensions

Using custom dimensions (Universal Google Analytics or Google Analytics 4) Advanced Google Analytics is able to:

• track user by its type: registered or guest

• track visits per author (a quick way to see popular editors)

• track visits per categories (a quick way to determine most popular categories)

• track visits per publication year (identify performance over time)

Advanced Google Analytics - Events

Advanced Google Analytics supports event tracking; you can use it to generate analytics data about downloads and external links. This is a great feature that will enable you to track your affiliate performance and to generate your own affiliate statistics in your Google Analytics account.

Please note, it usually takes some time for the custom dimensions reports to be generated.

Event Tracking is part of real-time feature, you should be able to see events right away, in your Google Analytics account on Real-Time -> Events dashboard.